Or, you may want to rent out a special menu for the evening. : ). No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Love your ideas and thanks for the inspiration. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Listen P151 Marketing Mastermind 01 - Marketing vs . Then, you need to make sure that you pay special attention to your ideal client. 2023 ActiveRain, Inc. 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So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Congratulations, Lori! Brian Icenhower of The Real Estate Trainer has a great tip. My clients really love it. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Whether you use the MLS or your agent website through your CRM, it can be completely free. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Whats the first advice given to new real estate agents? If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. (Were talking multiple millions in volume.). And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. A Simple Definition to Get You Started. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. People in your sphere include your friends, family, former clients, and their second-order contacts. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Great post. 3. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. As a result, its upset a lot of our existing lead sources as well. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Guess what? If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. The 12 Best Real Estate Prospecting Letter Templates for 2023 But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. For brand new agents a simple Excel spreadsheet will do the job.. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Diversify Your Outlets 5. Make sure you do not fall into this trap. You may be hesitant to call them because you havent called them in so long. Are you tempted to use AI to write blog posts? When you do go to a networking event, you may think the goal is to collect as many cards as possible. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Its Brian Icenhower. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. It is important for you to stay connected with your real estate clients. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Writen By. Almost every CRM has a Listing E-Alert tool now. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . 6. Holiday cards are a classic way to stay in touch throughout the year. Here's a real estate business letter template that you can download and use. And this one from the Graham Seeby Group is an excellent example. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. The writer recommended saying "I'm an agent now and I need your help.". Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. As with follow ups, consistency is the name of the game on social media. . And when he does, it feels like a natural segue, not an awkward script. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Put yourself in your contacts shoes. In real estate, you have to develop a strong relationship with the buyer or seller. Together, we can make this year your best yet! I like this example Jennifer. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Required fields are marked *. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Do your prospects know? When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. I mailed them a postcard because I was afraid to pick up the phone and call them. Thanks. Send out a simple four by six postcard. Before I started using email marketing, my business was struggling. I just can't do YAY ME! Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. If theres one SOI pro tip that bears repeating, its this: Never assume. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. I love your program, Jennifer. You dont have to be a suited-and-booted business exec to have a great network. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Love it or hate it, email cannot be ignored. (Its just around the corner from you actually in Spring Brook Hills.). I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Take a breath. Theres short-term business and there is this big long-term business potential. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. And who doesnt love a bottle of wine or box of chocolates? These are people that know you, and just because of that, you have some influence on them. You may think that you are so busy that you will never have time to go to another networking event. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them SOI. Twitter posts with visuals get up to 5x more engagement. (MAKE SURE your contact deets are in your profile!). The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Well done ! If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. As a real estate professional, you have a lot of connections and vendors you know and trust. Just pick up the phone. The next question what do you say to them? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. That said, the fact of the matter is that our SOI is where its at. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. They got 34 percent from repeat business. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. There are helpful tools you can use to expand your social media influence. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! You can use variations of this, but the most important thing you can do is to be authentic. If you throw a great party, you definitely want to put this to work for you. on ActiveRain. and they're yours for free. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. This also warms up your SOI for your phone call. Here's a sample: Dear (friend, client from a former business, former boss, etc.) But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Theres really no right or wrong way to segment your list. Theyre a light-hearted, non-pushy way to stay in front of people. YAY-ME? ), And lets face it. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Now that you know you DO have a sphere of influence, lets take a look at whos in it. For those of us who have a hard time tooting our own horn, this is a tough one. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. It could even be that they are having some work done on their house and need some recommendations. After all, theres only so much time in the day. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Ask them about the dog. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. A few days ago I followed a search link and saw some advice that I thought was terrible. So, Jennifer, um what's an example of doing it right? It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Jumpstart Your Real Estate Sphere of Influence (SOI) Its very simple. Phone: 205-263-9600 The name of the game is Listing E-Alerts. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. You want to find ways to touch your SOI members without annoying them. This is how you reconnect with your sphere of influence database. Great way to phrase the letter - saying thanks to the client is always a must! That detracts value. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. P151 Marketing Mastermind 01 - Marketing vs Branding You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Find FL real estate agents Save my name, email, and website in this browser for the next time I comment. There are so many ways for real estate agents to generate business. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Your way of handling the award was so tasteful. Check out our full post on prospecting on Facebook! I am the worst at self-promoting. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? There are 3 primary ways to get your name out there. Why not get deep once in a while? document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. That is how you can really add someone to your sphere of influence. Working your real estate sphere of influence takes far more time than money, at least in the beginning. Its easy to neglect these tasks if you dont have a contact plan in place. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Part of that, Im sure, is the isolation that many are experiencing. Looking forward to catching up with you soon!. Introduction Letter for a Real Estate Agent - EzineArticles We do coach our clients on these lead generation tactics. I was having trouble generating leads and converting those leads into clients. You can do this by adding value coming from contribution and giving them something they want. Smart real estate agents know that there is a lot of money to be made in giving away something for free. You made your calls and used your Realtor sphere of influence scripts. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. But you cant be everywhere all the time. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Finally, the art of copywriting is helpful too. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. As the leads and referrals start coming in, its important to keep track of each and every one. Take our customer, Justin Seeby for example. All because of one fundamental business driver: Authenticity. Great blog and example. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. Watch the video now. Likely, you are already using Listing E-Alerts. Please let me know if I can help you with anything in the future. Remind your sellers about something you did that added a lot of value for them. 240-408-4002 contact@homeactions.net This can make a significant difference in your overall reach, as more people will read your content. Love it Jennifer. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do.