Tony Fernandezs foresight and vision has turned AirAsia to become one popular airline brands in the world. "I look for people who are hungry," Fernandes said. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. "Most entrepreneurs think they know it all," said Fernandes, "but you have to listen to all the others around you. AirAsia had spanning with 25 country . EssaySauce.com has thousands of great essay examples for students to use as inspiration when writing their own essays. When working with his employees, Fernandes claims that he learns new things about the airlines every day. In 2003 he propose the idea to prime minister of open skies agreements with neighbouring Thailand , Singapore and indonesia . The first leadership style of Tony Fernandes is as a charismatic person. Other styles include transformational, strategic, situational and transactional. Most entrepreneurs think they know it all, but you have to listen to all the others around you. Jobs depicted the execution of an autocratic leadership style in his initial years but changed to . International Journal of Business and Management. Such as , Martin Luther King Jr. , Caesar Chavez, Mother Teresa, Bill Gates, Rosa Parks, Abraham Lincoln, Ghandi, General Colin Powell, Angela Merkel and many more . boss relationship. This theory leadership focuses to identify a link to successful leadership in a variety of different personality traits and characteristics. Tony fernandes alsoinstrumental in lobbying the then-Malaysian Prime Minister,Tun Dr. Mahathir Mohamadin mid-2003. Get your customized and 100 plagiarism-free paper done in as little as 3 hours. The transformational leadership style proves to be the most efficient one as it adapts to different companies on examples of Tony Fernandes and Herb Kelleher. When Krupit coaches clients in leadership, he breaks democratic leadership into two categories: consultative and collaborative . The CEO of leading low-cost airline AirAsia has proven himself a master of transformation. As Johnson (2016) postulated that top management produces the larger organizational strategy, while middle and lower management adopt goals and plans to satisfy the overall strategy. Both leadership displays relationship with people or followers. Read More. As the leader in AirAsia, he is easily approachable to all his staff. He also became a city merchant with his brother Richard and an Irishman selling wine spirits and tobacco. Activate your 30 day free trialto continue reading. Thus, he adopts a walk around management style. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. For Fernandes, that also means dressing casually and enabling direct communication lines between him and his staff. The word democracy means "run by the people." This style of leadership means making room for multiple people to participate in the decision-making process. A democratic leader is still leading not simply handing decision-making responsibility off to the group. However transformational leadership has been one of the most debated and studied concept in the field of leadership McCleskey 2014Tony Fernandes CEO of Air Asia for instance has been an outstanding leader and a perfect example of a transformational leader. Optimism & Charismatic He also a charismatic speaker because the way he talks can easily make everyone understand what he said and what he aim for in future. Whenever someone argues that college dropouts are incapable of achieving anything in life, bring up Bill Gatess name. While Trait Theory builds off of the Great Man theory, it still adheres to that leadership is naturally indispensable. Executive Education Programmes IIMSecond Wind ( Tsw) a niche Executive education from renowned, premier Indian and global institutions offers the best executive education programs for working Professionals. Click here to review the details. The company also treats the employees as human capital through encouraging the staffs to further develop their both hard and soft skills and do the job that they are really interested and the company work hard at providing such opportunities. We do NOT offer any paid services - please don't ask! Tony Fernandes, chief executive officer of AirAsia. One of the suitable theories that make The Hour Glass successful is Trait Theories. (LogOut/ Additionally, he further added, From this case, there have two theories would be a best fit for Dr. Jannie. During the first meeting in a Strength Based Leadership class, we were asked to write our leadership history. Steve Jobs Leadership Style 1183 Words | 5 Pages. Democratic leadership, often referred to as participative or shared leadership consists of the leader making the final decision in a more collaborative and inclusive manner (Sharma and Singh, 2013 . He believes in working with the employees. Tony Fernandes - Leadership in Organization, Functional Design & User Application Verification Enthusiast for Intel PSG. Thats why exercising power is one of the most important issue to be a charismatic leader and this power doesnt come automatically it comes after advocating other fellow members. care of your employees and they will take care of your customers. His company is said to have a culture department Democratic leadership, also known as participative leadership or shared leadership, is a leadership style in which members of the group participate in the decision-making process. Tony Fernandes said If you sit up in your ivory tower and just look at financial reports, youre going to make some big mistakes. Thus, Fernandes believes that employees come first before his customers. how his office is constructed. AirAsia had shown the fast growth trend and the possible to take the leadership in the Malaysian aviation industry. There are three important aspects of organizational strategy such as resources, scope and the companys core competency (Johnson, 2016). Bloomberg | Getty Images The CEO of leading low-cost airline AirAsia has proven himself a master of transformation. If you have a happy workforce, theyll look after your customers anyway. This earned him the title of a. everybody has my contact number so people from errand boys to the senior management will just call, SMS, and email me directly, and they get problems solved very quickly. Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. shirt, he does not take himself too seriously despite being the CEO of a The cookies is used to store the user consent for the cookies in the category "Necessary". multi-billion airline carrier. Every few days each month, Fernandes would work with the crew or staff. I will also describe what leadership and management theories that align with my leadership style. An effective leader is someone who knows how to inspire and relate to subordinates, knows how to increase the employees motivation and make employees loyal to the organization. Especially his office doesnt have any walls and doors and then everyone can see him and he also can see everyone. Choose Tony Fernandes as an influencing leader. These alternative names give you a good idea of the basics of this leadership style. All Rights Reserved. I think that Tony has a very unique leadership style. For example, AirAsia has provided training to employees and there are some stewardess became pilots after the internal training. The managers are leaders of the unit and oversees all the team members on their floor. whose sole job is to organize parties. Available from: [Accessed 04-03-23]. He believes that if one sit up in his ivory Tonys idea is to link the three continents of Australia, Asia and Europe at fares that are a fraction of that charged by traditional legacy carriers. They're able to persevere through hard times that may come their way because they have a deep belief in themselves. Note that there are similarities between listed quality traits that appear in multiple lists: desire to lead, physical, Tan Sri Tony Fernandess: Leadership Style Of Leadership. everyone and he is in his polo shirt and with his famous baseball cap. https://amyqovilla.blogspot.com/2022/08/tony-fernandes-leadership-style.html, Contoh Karangan Cerita Bahasa Melayu Tahun 6. Additionally, the most prominent act that all adequate leaders demonstrate is that they are steadily engaged in enhancing their leadership skills. Tonys management Additionally, he further added. Most days he wakes up to hundreds of messages from his staff, he said. Organizational studies and human resource management. Copyright 2023 IPL.org All rights reserved. Democratic Styles With all of type businesses, employees are the very important human resources that drive the central part of dailys revenues and profits. However it was really costly. Named the joint winner of the CEO of the Year 2003 There are a few characters of the charismatic leadership that similar with Tony Fernandes. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Fernandes encourage people to speak up and get every brain https://www.google.com/search?q=how+does+tony+fernandes+led+his+company&source=lnms&tbm=isch&sa=X&ei=dVKQUs_, WBcKJrQeeiIGgBw&ved=0CAcQ_AUoAQ&biw=1366&bih=768#imgdii=_. Germano (2010) states that leadership has a significant impact upon organisation and its success, whereby leaders determine values, culture and employee motivation. The research displays 6 leadership styles. He is in his polo shirt and with his famous baseball cap. Fernandes remains a very down-to-earth and approachable boss who has a quick Fernandes is a blend of both charismatic and people-oriented leader. My sisters look up to me as their role model and I live a life of example by exhibiting that self-respect, academic responsibility, If you want to become a great leader, you need to prepare yourself to become a great leader, and the best way to do that is to study great leaders. (Schembechler 7). Parks is an iconic, The earliest study of leadership thought would be the Great Man Theory. Tony Fernandes Leadership In Organization. Tony Fernandes is a CEO of AirAsia. FOR STUDENTS : ALL THE INGREDIENTS OF A GOOD ESSAY. Tony Fernandes's motivational style and the culture of Air Asia. Although he is very strict on how his employees should work, he also encourages his people to speak up. had enabled him to gain great traction within Malaysia. Organizational strategy is derived from a company 's mission, which tells why an organisation is in business. Blacks were expected to pay fare in the front and exit the same door in which they entered and resurface through the back door of the bus. thinks that his employees are very important to him as a business man can have All of our essays are donated in exchange for a free plagiarism scan on one of our partner sites. commercial airline, into a highly successful budget airline, He was also instrumental in lobbying Biography of Conrad Hilton, Founder of Hilton Worl Ho Kwon Ping's Leadership Styles & Traits. Click graph to enlarge. There have been various magnificent leaders throughout history, such as Martin Luther King Jr., Sojourner Truth, Nelson Mandela, and Eleanor Roosevelt. Founder and Chairman of Four Seasons Hotel Background: Isadore Sharp is a Canadian hotelier. It named as the worlds best low cost airline . Fernandes managed to turn AirAsia, a failing government-linked commercial airline, into a highly . Shuns authoritative rule: Leaders of this style stay away from autocratic leadership or leading with an iron fist. * This essay may have been previously published on Essay.uk.com at an earlier date. The leadership styles possess a high standard of values, displays compassion and passion for integrity to their followers. This paper is going to encompass different leadership theories and their relevance to my own personal personality and method of leadership. These cookies will be stored in your browser only with your consent. His leadership style is not very clear as sometimes we see him as an autocratic leader. 1The Leadership Style of Tony Fernandes The leadership style of Tony Fernandes is not very clear as sometimes we see him as an autocratic leader. Within a year of purchasing the ailing Malaysian carrier for one ringgit (then about 26 cents), he turned the business around and returned it to profitability. It is the people that run the organization. Free access to premium services like Tuneln, Mubi and more. The most universal leadership styles concern transactional, transformational, laissez-faire, democratic and authoritative. However after his next shift, he said that he nearly broke his back while doing it. The first leadership style of Tony Fernandes is as a charismatic person. Tony Fernandes - Leadership in Organization Mar. Peter Lalor (1827-1889), Eureka stockade leader and politician, was born on 5 February 1827 in Ireland. He was able to create good organizational culture and stressed the importance of working as a team. Tony Fernandes successful leadership success is contributed by the strong desire to achieve his dream. After building a successful career as a top exec at Warner Music, Tony Fernandes decided to pack it all in to try his hand at the airline industry in 2001. Selecting World's Top 5 Leaders and putting their traits onto the Hospitality Industry. He also manages his company by applying marketing tactics Autocratic leadership, also known as authoritarian leadership, is a leadership style characterized by individual control over all decisions and little input from group members. He so solicit input and feedback from his team members so that they feel being part of the process. As it is widely practiced in the hospitality industry, take Clipping is a handy way to collect important slides you want to go back to later. Every few days each month, Fernandes would work with the crew or staff. If Tony becomes possible to own the concept outright then he wants it. If you have a happy workforce theyll look after your customers anyway. Tony By accepting, you agree to the updated privacy policy. As Johnson (2016) postulated that top management produces the larger organizational strategy, while middle and lower management adopt goals and plans to satisfy the overall strategy. He A Division of NBC Universal. But opting out of some of these cookies may affect your browsing experience. Proper, Leadership has been defined in a variety of ways, there are multiple authors and theorists who have tried to define and understand leadership, all leading to varying theories and conclusions, but one thing that is universally understood is the importance of effective leadership and how someone with good leadership skills can impact so many people around them. It also having a parthner ship with indonesia , singapore , pillipinnes and thailand . Tap here to review the details. Now, Democratic voters love this because they always love it when women attack and diminish their own husbands. All employees are free to enter his office if there is anything important needed discussion and needed an urgent solution. Having received various international awards for his company and himself, Tony Fernandes remains a very approachable, humble and down-to-earth boss who will always smile to everyone. This was not satisfactory for the bus driver. There are managers, charge nurses and staff nurse. experience. These leadership styles will not comprise on their character. Change), You are commenting using your Facebook account. Alongside of Dr. Martin Luther King Jr., Rosa Parks led the black community closer to Justice. This approach is effective when employees are experienced and well-trained (Johnson 2016). Through these leadership theories it shows that Dato Tony Fernandess leadership style falls under transformational style. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. With all being said, Fernandes is definitely also a. The first leadership style of Tony Fernandes is as a charismatic person. Leadership plays a vital role in order for an organization to succeed, by effectively managing and controlling employees the type of leadership style. This cookie is set by GDPR Cookie Consent plugin. likes on his Facebook page and followers on Twitter.In fact, Tony Fernandes is executives sit with other Allstars in an open floor plan). In doing so, he said he prioritized finding team players with good communication skills, while also looking for people with a strong sense of purpose. That means the democratic leader is either making the ultimate decision or guiding the group to do so. Subscribe to CNBC Make It on YouTube! Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. such as massive advertising and giving out promotional packages. When approaching the bus she proceeded to paid her fare and find her seat on the bus. His office is smack at the heart of the company. Global Mindset Like this story? The SlideShare family just got bigger. . the tall man aboriginal spirit; metadata api request failed: component conversion failed: file_ended; caleb foote sandlot His leadership style is not very clear as sometimes we see him as an autocratic leader. The brightest students know that the best way to learn is by example! You do not need to go through layers of bureaucracy. Actively listens: Democratic leaders practice active listening by repeating back what the person is saying or asking clarifying questions. He believes that if one sit up in his ivory tower and just look at financial reports he is going to make some big mistakes. Democratic leadership is also commonly referred to as participative leadership. Now customize the name of a clipboard to store your clips. To do that, he said he focuses especially on three things: transparency, appreciation and giving staff the ability to grow. Being invested in his or her employees will portray a leader as caring and The people willingly did everything for him and followed him where he shared it in his book, If you build a successful business and organization, always believe that the most valuable asset of a company is its people. While Trait Theory builds off of the Great Man theory, it still adheres to that leadership is naturally indispensable. In the hospitality industry, a great leader must walk the talk. Download. Thus, he adopts a 'walk around' management style. These cookies ensure basic functionalities and security features of the website, anonymously. The leadership style of Tony Fernandes is not very clear as sometimes we see him as an autocratic leader. Views 148. Servant leadership is the most effective and powerful way to lead. Fernandes adopts a 'walk around' management style. The best leaders thus use their emotional intelligence to determine which style best achieves the fit for that specific situation. Such is the demand of their work and such have they adapted to it. His company ( AirAsia ) slogan is everyone can fly . These theories are leader focused, describing the process and techniques a leader uses to accomplish goals. Leadership style plays an important role in the development of an organization. This ended his career as a city merchant. Having received various international awards for his company and himself, Tony Fernandes remains a very approachable, humble and down-to-earth boss who will always smile to everyone. command sometimes make it difficult for effective communications. Tony Fernandes, current CEO of AirAsia, is someone who shows us that practicing more than one leadership style has its perks. He then joined the Ballarat Reform League, formed by miners to protest high license fees, police mistreatment, lack of representation, and shortage of land. It is the people that make things happen. He knew very well that everyone is important. Through self-reflection and academic readings, I have discovered that I identify with three different leadership theories. But when asked the greatest skill he possesses as a leader, the 54-year-old insists on one thing: His ability to find great people. Who is the first person created the budget airline , who letting poor people can fly . It is smack at the heart of the company, with no has a corner desk looking at the operations team, which is right next to the Parks was fed up with this buffoonery and went against the grain. Tony applied a leadership style with several approaches, namely Democratic, Charismatic & Servant Leadership in leading at AirAsia. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Leaders who carry good leadership characteristics will benefit the organization and become an icon within the team. As an example he wanted to install the mechanism for the handicap people at zero cost. after his customers anyway. Proudly powered by Blogger. Necessary cookies are absolutely essential for the website to function properly. The first leadership style of Tony Fernandes is as a charismatic person. There are many types of leadershipwhich are charismatic transactional transformational and autocratic. He was educated at Carlow College in Dublin and became a civil engineer. Evidently, it takes an exceptional leader to exhibit exceptional leadership skills. 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Autocratic leadership, also known as authoritarian leadership, is a leadership stylecharacterized by individual control over all decisions and little input from group members. Tony Fernandes is a well-known business leader and the founder of AirAsia, a low-cost airline based in Malaysia. In developing AirAsia's transparent and open organizational values and culture, Tony has demonstrated the characteristics of stewardship and building community. Analytical cookies are used to understand how visitors interact with the website. It is important to distinguish an effective manager and a good leader, also to recognise the concept of being a good leader as well as an effective manager, managers aspiring to become a leader can benefit from acquiring leadership skills, a good leader possess several qualities that could easily be termed as good managerial skills. Tony fernandes is using autocratic for his company airasia . style is walk around. The hospitality industry is very much a makes business decisions based on his own experiences, observations and They have a vision so clear, others see it, too. Tony Fernandes - Leadership in Organization 1. treating one another as friends or team members, the work produced would be Leadership in organization is a very important trend as the leader has a large amount of responsibility to lead the direction and build good organizational culture that expressed the behaviors, rules and values critical to the attainment of an organizations mission and strategies. Despite having His persistent attitude and dreaming the impossible is truly reflecting the entrepreneurial leadership that is inherent in him. For example, he wanted to install the mechanism for the handicap people at zero cost. How Conrad Revolutionize The Hotel Industry, Conrad Hilton's Leadership Styles & Traits. customers. Theories are commonly categorized by which aspect is believed to define the leader the most. March 23 2022 - Present. Communicating effectively is a huge skill to nurse leadership. Demonstrating leadership at home has proven to be life-changing, Ive taken on the position of being a leader at home because I am the oldest child, therefore, I put the responsibility upon myself to teach my younger sisters the ropes of life, I also guide my parents to being healthier and better versions of themselves. Tony Fernandes. In 2018, the business saw revenues of 10.6 billion Malaysian ringgit (around $2.58 billion). If Tony did not do this then he would have a better leader than he is today. Peter Lalor was chosen as leader by. They rely on their personal charisma to get things done. He wants Air Asia X to fly to several cities in Australia, China, Middle East and London. Looks like youve clipped this slide to already. In fact, from his dressing such as baseball cap and polo shirt, he does not take himself too seriously even though being the CEO of AirAsia. employees, he is Tony to everyone and the only difference is that he gets a This paper will examine the three leadership theories, identify how they apply to my practice, and explore how these theories interact with each other. They are brought up in strong family core values, that they pass on to others. social media, his reach has become ever more pervasive attracting thousands of received various international awards and accolades for AirAsia and himself, He can be seen as an autocratic leader for in 2008, he installed ambulifts to assist handicap individuals flying with AirAsia (asiatraveltips.com 2008). Leaders are able to inspire their team and accomplish goals. While once he said during an interview: We have grown AirAsia together, with everybody pitching in with ideas, actively finding new ways to increase efficiency, improve services by effectively combining technology and the personal touch, and aggressively and smartly marketing our brand,. Charismatic can be learnt. For example he wanted to install the mechanism for the handicap people at zero cost. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It does not store any personal data. During the first meeting in a Strength Based Leadership class, we were asked to write our leadership history. The final decision can reduce time consuming and require long process. Other styles include transformational strategic situational and transactional. We also use third-party cookies that help us analyze and understand how you use this website. For leadership style, Tony Fernandes adopts a "walk-around" management style. At the present competitive world leadership is a dynamic process where influencing others is the most important issues. Fernandes and Datuk Kamarudin famously bought the ailing airline for a token MYR1 approximately USD025 and MYR40 million in debt turning it around. Everyone gets the chance to share their thoughts and opinions The leadership that Tony Fernandes applied might assume that the same personal characteristics are equally . Employees have been treated as family, they feel very proud to be part of the team. I did and I am more than satisfied. and performance among leaders of Malaysian corporations. adopts a 'walk around' management style. tony fernandes democratic leadership style. mistakes. Many observers believe that the successful of AirAsia is caused by the strong leadership of Tony. He did not make any discussion with anyone.