News releases should provide accurate, factual information that is attributed to its source. A tornado strikes in the Midwest. When preparing written products, it is important that your message is understood. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. the feedback has been, you know, we appreciate this. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Now that you have some tips for better writing, lets look at how to write a news release. Serves as an advisor to the Incident Commander. Did the message reach the targeted audience? Work to keep them out of danger as you would any member of the public. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Use the media area for all media releases and conferences. Announce events of interest to your community or share information about an incident. C. is a failed theory and should not be used by modern public information officers. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. It was absolutely the very best thing we could have done. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Responds to the media while respecting restrictions on the release of sensitive information. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Your media list should be current, complete, and tailored to your organization. It provides a framework for people from multiple agencies to work well together B. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. All of the above, 23. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . You cantand dont expect them to stay there all of the time. You should set a realistic deadline and interim benchmarks, as needed. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! C. only required when dictated by the Incident Commander. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Successful blogs are compelling and current, and encourage interaction with readers. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Television is the main source of news for Americans. Do you follow through? B. is not bound by public record laws. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. FEMA does not endorse any non-government Web sites, companies or applications. 1. Blogs are Web sites that allow you to engage in a conversation with readers. Speak to several members of the media at one time, especially during an incident. Under the ICS, the PIO works for: A. Creates a positive impression of your organization. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. As with ICS, the JIS is as simple or complex as the needs of the situation. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. 18. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. (What will motivate them?). Blogs to cover events as they are happening. * The social media links provided are for reference only. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. . Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Proactivity occurs during A. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Increased information needs can be handled. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Walter Monsour: So, the message was managed extremely well. Construct and deliver an appropriate crisis and emergency risk message. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. This training focuses on both parts of the equation. The 8-Step Communication Model includes:A. Assess the current situation B. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. The latest information on activities, events, and resources. 0 List the skills needed to be an effective PIO. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Switchboard: (301) 447-1000 In this lesson youll learn more about creating public awareness campaigns. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Promote government programs and activities B. Serves as a press secretary for the Agency Executive or Senior Official during the incident. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Were people prepared for previous incidents? Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Demonstrate that you are in the knowB. if you do not have a sid, Test questions are scrambled to protect test integrity. Tools to enhance the flow of public information are housed. Quantify results when evaluating public information efforts. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Media pools are used to restrict access to an area due to space limitations or safety issues. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. PIOs need to have a thorough understanding of the communities they serve. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Practice talking in 5-second to 8-second sound bites. B. @8'_= J J0 Lets review the different types of communication tools in more detail, starting with print media. Video sharing sites to expand or market a story, and. endstream endobj startxref At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Print medianewspapers and magazinesare the first type of mass media developed. It can be taken alone or before Basic Public Information Officer Training (G290). This includes: More information on learning about the whole community is presented in Lesson 4. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. D. seek media release approval from the Communication Unit Leader., 24. They can be timelesslike encouraging children to be active. Another way to express your key message B. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 Coordinate access to policymakers and others (e.g., first responders and disaster survivors). The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on.