'La Vida Ms Fina' is a fully integrated campaign on Corona's social channels, with a dedicated Giphy library, digital support, PR, and 15 and 30-second television commercial spots that will air during the NBA playoffs and finals. And who better to introduce this concept than Snoop?". Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. Activate your account. "La Vida Ms Fina" which the company translates as "the Fine Life" is a spin on the message on every bottle of Corona:"La Cerveza Ms Fina," or "the Finest Beer." Creative agency MullenLowe LA, which signed on with Constellation Brands in March 2019, helped develop the effort. Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Menu. Look it up. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. By He also contributes reporting on the beverage, automotive and sports marketing industries. Marketing Interactive is not responsible for the content of external sites. By B&T Magazine. Press J to jump to the feed. Corona Warehouse Stats Total available listings: 80 Total square footage: 3,141,139 SF Total for rent : 80 Average asking rate: $1.22 . So, hes bringing friend and high-energy comedian Andy Samberg to the beach in the name of helping Andy slow down, kick back and resist the urge to spontaneously rap. FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona Extras. Copyright 2022 afaqs!. Tietosuojakytnnstmme ja evstekytnnstmme voit lukea lis siit, miten kytmme henkiltietojasi. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. I still havent had any luck and theres a new commercial now where hes wearing a different one very similar, I will be messaging you in 1 month on 2021-04-24 22:34:13 UTC to remind you of this link. And who better to introduce this concept than Snoop?" Price and other details may vary based on product size and color. Discover more about the small businesses partnering with Amazon and Amazons commitment to empowering them. Now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. Learn how your comment data is processed. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. Are you a print subscriber? "Corona Extra 'Shades of Blue' Featuring Snoop Dogg, Devin Booker, Vince Carter TV Commercial 2022 https://t.co/MJte2CQ3BW" Created in partnership with Los Angeles streetwear brand JOYRICH to celebrate its 10-year anniversary, the 33-piece capsule collection, which includes lifestyle products like pet accessories and. NOLA2Cincy 2 yr. ago Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. Grab this right now! Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Men's Robes at Kohl's today! The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. "And with everything going on in the world, that's a perspective people really might need to hear right now.". document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. Together they remind us that despite all the distractions and chaos in today's world, most of us know the finest life is all about the simplest things. Snoop Dogg. Follow us on our Telegram channel for the latest updates in the marketing and advertising scene. Snoop Dogg is dressed in a tracksuit emblazoned with the Corona logo, and he's holding a beer while a six-pack rests between his Adidas slides. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Constellation Brands reported that sales of Corona are up by more than 17% since March 2020. The new campaign nods to pandemic-related realities but pivots to a more positive message, which could resonate among people facing a surfeit of gloomy news. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. she added. . Lindsay Rittenhouse Ann Legan, vice president of brand marketing, Corona said La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture. You also have the option to opt-out of these cookies. Snoop Dogg is one chill dude. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. embroiled in a legal dispute with brand owner Pabst Brewing Company. He had a marketing deal with Colt 45several years ago, but later became embroiled in a legal dispute with brand owner Pabst Brewing Company. Create an account to follow your favorite communities and start taking part in conversations. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. From . Join our mailing list to receive the latest news and updates from our team. Ad Age and Creativity Staff Upgrade your lifestyle by buying and wearing this cool-looking Snoop Dogg Corona Commercial White Jacket. Voit muokata valintojasi milloin tahansa napsauttamalla tietosuojan hallintapaneelin linkki sivustoissamme ja sovelluksissamme. Snoop Dog is the first of Corona's 'Relaxed Mavericks.'. Corona Calls On Snoop Dogg For Latest Brand Campaign. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. Press question mark to learn the rest of the keyboard shortcuts. 28 March, 2022 Snoop Dogg Flogs Corona & The Good Life In New Spot To Air During Today's Oscars By B&T Magazine Had Ryan Reynolds not already held the title of current A-list celeb presently churning out a tonne of ads, rapper Snoop Dogg would definitely place a comfortable second. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. Women's Plus Armachillo Sleep Tank. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. In this years installment of the La Vida Ms Fina platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of., Behind Patrns Stunning, Musical Celebration of Its Hand-Crafted Tequila, Yasso Appoints MullenLowe PR as PR Agency of Record, Samuel Adams Kick off Dry January with Just the Haze, Patrn Tequila Celebrates the Passion Behind a Masterfully Hand Crafted Brand. Over the course of "Shellphone," the two musical icons have a beachy, socially distant exchange. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Its not the same pattern but just as good https://us.newandlingwood.com/. Some scenes were shot pre-pandemic.). The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. Snoop Dogg. The tagline translates to The Fine Life.. Snoop says they're "livin' the fine life, baby" to which Samberg responds by blocking off his calendar as they lounge at the beach. The aforementioned ad begins with a beach bar scene in which no one is wearing a mask or giving anyone six feet of space. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona . ET, Webinar The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. About the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. We also use third-party cookies that help us analyze and understand how you use this website. 1 hour 13 min ago, By Download the 2023 Super Bowl TV Ad Report from iSpot Today. Select colors on clearance. CLICK THIS LINK to send a PM to also be reminded and to reduce spam. Surge in Corona search: Did Corona beer play it too safe?